HYPERGROWTH: How the Customer-Driven Model Is Revolutionizing the Way Businesses Build Products, Teams, & Brands

David Cancel, Erik Devaney, Dave Gerhardt, Hiten Shah · First published February 17th 2017

Are you communicating with your customers on a regular basis? Do you know how to manage and prioritize customer feedback once you’ve gathered it? When it comes to building a great product, a great team, and a great brand, relying solely on the opinions of internal stakeholders will get you nowhere. The key to achieving HYPERGROWTH is being customer-driven. So if you’re ready to start putting your customers first, keep reading…

What You’ll Learn: A New Approach to Product Management and Developing SaaS Products People Love
Today, there’s no excuse for not communicating with customers on a daily basis. Messaging has exploded, new generations are focused on 1:1 communication by default, and artificial intelligence is finally coming so we can deliver 1:1 at scale. So why would you build a product, or a company, without leaning into the advantages of that ecosystem?

In his new book, HYPERGROWTH, serial entrepreneur and Drift co-founder/CEO David Cancel shares a modern approach for building products and structuring teams that makes customer communication a central priority. The book tells the story of how Cancel’s customer-driven approach started out as a test with a product team (Performable), transformed an entire organization (HubSpot), and sparked a new movement (Drift).

“HYPERGROWTH” is a book by Jeetu Patel and Brian Halligan that explores how to achieve rapid and sustainable growth through a customer-driven approach to business. The authors argue that by putting the needs of customers at the center of everything you do, you can build better products, teams, and brands that drive growth. The book provides a roadmap for adopting a customer-driven mindset and executing on a hypergrowth strategy.

1. A customer-driven approach is key to achieving rapid and sustainable growth.
2. By putting the needs of customers at the center of everything you do, you can build better products, teams, and brands.
3. Adopt a growth mindset and focus on continuous experimentation and learning.
4. Build a culture of customer empathy, where everyone in the organization understands and cares about the customer.
5. Focus on solving real customer problems and creating value, not just selling products or services.
6. Use data and analytics to better understand your customers and make informed decisions.
7. Build a strong brand that is rooted in your customer’s needs and values.
8. Hire and develop a talented and diverse team that is aligned with your customer-driven mission.
9. Embrace technology and leverage the latest tools and platforms to reach a wider audience and drive growth.
10. Continuously evaluate and adjust your strategy based on customer feedback and market trends.”