Idea to Acquisition: Creating SaaS that Sells

Brandon Swift · First published July 4th 2021

Idea to Acquisition explains how anyone can create SaaS applications, grow them, and sell them for a profit. Covering each stage from ideation to getting your business acquired, Idea to Acquisition is an easy-to-follow primer on building, incubating, and selling B2B SaaS businesses.

The author, Brandon Swift is a veteran SaaS entrepreneur and founder of over 15 SaaS platforms. Idea to Acquisition is full of insights from his experience building successful companies like PayWhirl, Glow, and Sendlio as well as the lessons he learned while working with other entrepreneurs on their startup ideas.

This book is packed with practical advice about how to validate a business idea, build customer acquisition strategies that work, and more. From building an MVP for under $100 to setting up payment processing, raising funds and selling your business, Idea to Acquisition lays out a practical, repeatable system to create SaaS products that can be easily acquired.

“Idea to Acquisition: Creating SaaS that Sells” is a book that provides a comprehensive guide to building and selling a successful SaaS product. The book covers key topics such as market validation, product development, pricing, marketing, and sales.

1. Start by validating your market and understanding your target customers’ needs.
2. Focus on developing a product that provides exceptional value to customers and solves their needs.
3. Implement a lean product development process that emphasizes continuous iteration and improvement.
4. Develop a pricing strategy that balances customer value and revenue generation.
5. Leverage inbound marketing strategies to drive awareness and acquisition, such as content marketing, search engine optimization, and social media.
6. Build a sales process that effectively converts leads into customers and supports post-sale customer engagement and retention.
7. Foster strong relationships with customers through effective customer engagement and support strategies.
8. Leverage data and analytics to inform product development, marketing, and sales strategies.
9. Continuously iterate and improve your product, marketing, and sales strategies based on customer feedback and performance data.
10. Build a strong and scalable product development, marketing, and sales infrastructure to support your SaaS business.