Building a StoryBrand: Clarify Your Message So Customers Will Listen

Donald Miller · First published October 10th 2017

Donald Miller’s StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides readers with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching readers the seven universal story points all humans respond to; the real reason customers make purchases; how to simplify a brand message so people understand it; and how to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

“Building a StoryBrand: Clarify Your Message So Customers Will Listen” is a book that focuses on the power of storytelling in marketing and branding. It provides a framework for creating a clear and compelling brand message that resonates with customers.

1. Your brand’s story is the most important part of your marketing.
2. The customer is the hero of your story, not your brand.
3. Keep your brand message simple and clear.
4. A clear brand message requires a clear brand purpose.
5. A clear brand message requires a clear brand promise.
6. A clear brand message requires a clear brand personality.
7. Your brand’s story must be communicated consistently in all marketing channels.
8. Use testimonials and social proof to reinforce your brand message.
9. Create a unique brand voice that sets you apart from competitors.
10. Embrace the power of storytelling to build a brand that customers trust and want to do business with.