The 10X Rule: The Only Difference Between Success and Failure

Grant Cardone · First published 2011

Achieve “Massive Action” results and accomplish your business dreams!
While most people operate with only three degrees of action-no action, retreat, or normal action-if you’re after big goals, you don’t want to settle for the ordinary. To reach the next level, you must understand the coveted 4th degree of action. This 4th degree, also know as the 10 X Rule, is that level of action that guarantees companies and individuals realize their goals and dreams.

The 10 X Rule unveils the principle of “Massive Action,” allowing you to blast through business clichŽs and risk-aversion while taking concrete steps to reach your dreams. It also demonstrates why people get stuck in the first three actions and how to move into making the 10X Rule a discipline. Find out exactly where to start, what to do, and how to follow up each action you take with more action to achieve Massive Action results.

“The 10X Rule” by Grant Cardone is a self-help book that focuses on the power of setting audacious goals and taking massive action to achieve them. Cardone argues that successful people set goals that are 10 times greater than what they believe they can achieve, and then work tirelessly to make those goals a reality. He explains that taking massive action, persistent persistence, and an unyielding attitude are key to success.

1. Set 10 times bigger goals than you believe you can achieve.
2. Take massive action and continuously strive for more.
3. Persist until you succeed, regardless of obstacles.
4. Accept failure as a necessary part of the process.
5. Focus on what you can control and don’t let fear hold you back.
6. Surround yourself with positive, supportive people.
7. Stay disciplined and committed to your goals.
8. Develop a growth mindset and continuously seek to improve.
9. Be proactive and take ownership of your life.
10. Embrace change and be adaptable to new situations.