Retention Point: The Single Biggest Secret to Membership and Subscription Growth for Associations, SAAS, Publishers, Digital Access, Subscription Boxes ... Subscription Businesses (English Edition)

Robert Skrob

Membership Growth Comes From Retention, Not From Getting New Members

My name is Robert Skrob, I help membership and subscriptions grow by stopping members from quitting. I do that by getting more of your members to the Retention Point faster.

You know those members who love you, buy everything you offer and tell all their friends about you? Those members have made it to the Retention Point. And, when you do what I show you how to do in the book, you’ll get MORE of your members to the Retention Point so you can keep them longer and your recurring revenue will grow.

Membership is a great business model in concept. You get a customer and each time your customer renews you get recurring revenue. But, even though I’d become a membership marketing expert I soon discovered it doesn’t matter how many new members you get if your members quit as fast as new members join.

I just got off the phone with a prospective client for the first time. His team is generating more than 10,000 new members a month. That’s awesome, a great effort and commendable result that’s getting his company featured in many subscription industry profiles. What isn’t getting featured is this same company is losing 9500 members each month. This means they spend 95% of all of their marketing efforts replacing members that quit. Twenty-seven days of each month are spent replacing canceled members. Their marketing department has thirty days of monthly expenses but delivers only three days of growth.

If you know of anyone that’s in this position, or if you are in this position, I’m revealing more than 25 years of membership growth experience in this new book called Retention Point, The Single Biggest Secret to Membership and Subscription Growth for Associations, SAAS, Publishers, Digital Access, Subscription Boxes and all Membership and Subscription-Based Businesses.

“Retention Point” is a book that provides insights and strategies for improving customer retention in membership and subscription-based businesses.

1. Understanding customer behavior: Study the behavior and preferences of your customers to develop a deep understanding of their needs and how to best retain them.
2. Focusing on customer satisfaction: Ensure that your customers are satisfied with the value they receive from your products and services.
3. Building strong relationships: Foster a strong relationship with your customers by being responsive, communicative, and transparent.
4. Offering personalized experiences: Customize the customer experience to meet the unique needs and preferences of each individual.
5. Monitoring and analyzing data: Regularly monitor and analyze key metrics such as customer churn and lifetime value to identify areas for improvement.
6. Improving the onboarding experience: Streamline and improve the onboarding process to reduce customer churn and increase long-term loyalty.
7. Encouraging referrals: Encourage customers to refer friends and family to your business by offering incentives or rewards.
8. Leveraging technology: Use technology to automate and streamline customer interactions, making it easier to retain customers and reduce churn.
9. Encouraging customer feedback: Encourage customers to provide feedback and suggestions to help you improve your products and services.
10. Celebrating customer milestones: Celebrate and reward customers who have been with you for a long time, demonstrating your appreciation for their loyalty.