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How to Measure Anything: Finding the Value of Intangibles in Business

Douglas W. Hubbard · 287 pages

Quick Summary ⚡️

"How to Measure Anything: Finding the Value of Intangibles in Business" by Douglas W. Hubbard is a book that explores the concept of measurement in business, especially when it comes to intangible assets. The book provides a framework for measuring anything, including intangible assets such as customer satisfaction, employee engagement, brand reputation, and more.

Top Takeaways 👇

1. Measurement is a critical component of business success.
2. Measuring intangible assets can be difficult, but it is essential to understanding the value of a business.
3. The value of intangible assets is often greater than the value of tangible assets.
4. The most important step in measuring intangible assets is defining what you want to measure.
5. There are many different approaches to measurement, including surveys, statistical analysis, and heuristics.
6. Measuring intangible assets requires creativity and innovation.
7. Measurement should be a continuous process, not a one-time event.
8. The best way to measure intangible assets is through a combination of methods.
9. The accuracy of a measurement is determined by the quality of the data used and the methods used to gather it.
10. The results of measurement can inform business decisions and lead to improvements in operations and performance.

Other Details ℹ️

First Published

July 1st 2007 (first published 1985)

Description (Excerpt)

Now updated with new measurement methods and new examples, How to Measure Anything shows managers how to inform themselves in order to make less risky, more profitable business decisions

This insightful and eloquent book will show you how to measure those things in your own business, government agency or other organization that, until now, you may have considered “immeasurable,” including customer satisfaction, organizational flexibility, technology risk, and technology ROI.

• Adds new measurement methods, showing how they can be applied to a variety of areas such as risk management and customer satisfaction
• Simplifies overall content while still making the more technical applications available to those readers who want to dig deeper
• Continues to boldly assert that any perception of “immeasurability” is based on certain popular misconceptions about measurement and measurement methods
• Shows the common reasoning for calling something immeasurable, and sets out to correct those ideas
• Offers practical methods for measuring a variety of “intangibles”
• Provides an online database (www.howtomeasureanything.com) of downloadable, practical examples worked out in detailed spreadsheets

Written by recognized expert Douglas Hubbard—creator of Applied Information Economics—How to Measure Anything, Third Edition illustrates how the author has used his approach across various industries and how any problem, no matter how difficult, ill defined, or uncertain can lend itself to measurement using proven methods.