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Product-Led Growth: How to Build a Product That Sells Itself

Wes Bush · 181 pages

Quick Summary ⚡️

"Product-Led Growth" is a book that explores the concept of product-led growth and how it can be used to build a successful business. The author, Wes Bush, shares his own experience building a product-led business and provides practical insights and tips on how to create a product that sells itself. The book is divided into three main sections: "Foundations", "Building a Product-Led Business", and "Scaling and Optimizing".

Top Takeaways 👇

1. Product-led growth (PLG) is a business model where the product itself is used to generate new customers and drive growth.
2. A product-led business should prioritize the customer experience, ensuring that the product is easy to use, provides value, and addresses a specific problem or need.
3. A product-led business should focus on product development and feature prioritization, taking into account customer feedback, data, and market trends.
4. The product should be marketed and sold in a way that allows potential customers to try it for themselves, without the need for a salesperson.
5. PLG businesses should focus on creating a virtuous cycle where the product drives customer acquisition, retention, and revenue growth.
6. The pricing strategy for a PLG business should align with the value that the product provides, and should be flexible to accommodate different customer segments.
7. A PLG business should focus on data-driven decision-making, using metrics to measure the success of the product and make informed decisions about product development and marketing.
8. The product should be designed and built with scalability in mind, with a focus on making it easy to scale as the business grows.
9. The sales and marketing strategies for a PLG business should be integrated and aligned with the product, with a focus on inbound and content marketing strategies.
10. Finally, PLG businesses should have a long-term vision, with a focus on sustainable growth, customer loyalty, and creating a strong brand.

Other Details ℹ️

First Published

May 28th 2019

Description (Excerpt)

Can your software sell itself?

Convention and the trillion-dollar sales industry claim that it’s impossible for your product to sell itself. Yet successful software businesses like Slack, Dropbox, Atlassian, and HubSpot make millions selling to customers who never once reached out to a sales rep.

In Product-Led Growth: How to Build a Product That Sells Itself, growth consultant Wes Bush challenges the traditional SaaS marketing and sales playbook and introduces a completely new way to sell products. Bush reveals how your product—not expensive sales teams—can be the main vehicle to acquire, convert, and retain customers.