Social Selling: Techniques to Influence Buyers and Changemakers

Social Selling: Techniques to Influence Buyers and Changemakers

Tim Hughes · 208 pages

Quick Summary ⚡️

"Social Selling: Techniques to Influence Buyers and Changemakers" is a book that explores the evolution of sales and marketing through the use of social media. The author argues that traditional sales and marketing methods are no longer effective in a world where customers are increasingly savvy and have access to vast amounts of information online. The book teaches readers how to use social media to build relationships with potential customers and influencers, and to ultimately drive sales.

Top Takeaways

1. Social selling is a strategy that leverages social media platforms to build relationships with potential customers and influencers.
2. Successful social selling requires a deep understanding of your target audience, including their pain points, interests, and behavior patterns.
3. Building a strong personal brand through social media is key to success in social selling.
4. To effectively reach your target audience on social media, you need to understand their behavior patterns and the platforms they use.
5. Creating valuable content and sharing it on social media is a powerful way to build relationships and establish your authority in your industry.
6. Engaging in meaningful conversations with potential customers and influencers is a key part of social selling.
7. Building relationships with influencers in your industry can help you expand your reach and drive more sales.
8. Measuring the impact of your social selling efforts is important to determine what is working and what needs improvement.
9. To be successful in social selling, you must be authentic and transparent, and always put the needs of your audience first.
10. Social selling requires a long-term commitment, as building relationships and establishing trust takes time. Consistency and persistence are key to success.

Other Details ℹ️

First Published

July 28th 2016

Description (Excerpt)

The digital landscape has changed buyers’ habits. Sales professionals now need to develop relationships with decision-makers through social networks to reach them early in the decision making process. Social Selling provides a practical, step-by-step outline for harnessing the skills and techniques necessary to achieve this, including developing a high quality community, building trust, developing authority and influence, and connecting with changemakers. It also discusses enterprise implementation of a social selling strategy, maturity and investment models necessary, risk and governance, and technology platforms. The chapters feature tips, checklists, and theoretical examples.