
Quick Summary โก๏ธ
Top Takeaways 
1. Start with NO: The “”Start with NO”” approach allows you to approach negotiations from a position of strength and control.
2. Focus on Outcomes, Not Positions: When negotiating, focus on the outcome you want to achieve, not your initial position.
3. Know Your Bottom Line: Know what you are willing to give up and what you are not.
4. Listen: Active listening is a critical component of effective negotiation.
5. Ask Questions: Ask open-ended questions to better understand the other party’s perspective and needs.
6. Be Prepared: Preparation is key to successful negotiation. Research and understand the other party’s position and goals.
7. Be Willing to Walk Away: The willingness to walk away from a negotiation can be a powerful bargaining tool.
8. Keep Emotions in Check: Emotions can cloud your judgment and negatively impact negotiations. Keep them in check.
9. Create Win-Win Outcomes: Seek outcomes that benefit both parties and avoid a win-lose scenario.
10. Practice: Negotiation is a skill that can be developed through practice and experience.
Other Details โน๏ธ
First Published
July 9th 2002
Description (Excerpt)
Start with No offers a contrarian, counterintuitive system for negotiating any kind of deal in any kind of situation–the purchase of a new house, a multimillion-dollar business deal, or where to take the kids for dinner.
Think a win-win solution is the best way to make the deal? Think again.
For years now, win-win has been the paradigm for business negotiation. But today, win-win is just the seductive mantra used by the toughest negotiators to get the other side to compromise unnecessarily, early, and often. Win-win negotiations play to your emotions and take advantage of your instinct and desire to make the deal.
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