The essential SaaS metrics guide: how to grow your subscription business by measuring it the right way
Quick Summary ⚡️
1. Understanding SaaS metrics is crucial to grow a subscription business.
2. A metrics dashboard should be created to track key metrics and make data-driven decisions.
3. The most critical metrics for a SaaS business are monthly recurring revenue (MRR), customer acquisition cost (CAC), churn rate, and lifetime value (LTV).
4. Understanding the different types of SaaS metrics, such as acquisition, engagement, monetization, and retention metrics, is important.
5. SaaS businesses should track and analyze metrics regularly to ensure growth and make data-driven decisions.
6. The key to successful SaaS metrics is understanding the relationships between different metrics.
7. The use of predictive analytics can help identify potential challenges and opportunities in the future.
8. It’s important to find a balance between tracking too many metrics and not enough.
9. SaaS businesses should focus on metrics that matter most to their specific business.
10. Regularly reviewing and adjusting metrics can help ensure continued growth and success for the business.
Other Details ℹ️
July 4th 2015
We’re living the subscription economy, and we’re just getting started. Running a subscription company means there is a continuing relationship with the customer. No longer does the business-customer relationship end with the swipe of a credit card.
Transitioning to or enabling integration of a subscription-based sales model will fundamentally change the way you operate your business. It will also affect many key functional areas of the organization.
Get a free downloadable PDF version
Hello there! I’m Bren Kinfa, maker of SaaS Bookshelf. I build useful resources for SaaS founders, entrepreneurs, and marketers.
As a subscribed member of my list, I’ll send you a free downloadable version of all the books and their key takeaways in PDF format that you can keep forever.
You’ll also get notified when I launch the next resource