1. Understanding your target customers is the first step to finding the right channels to focus on for growth.
2. There are 19 different marketing channels you can use to gain traction, but you don’t need to use them all.
3. Use the “”Bullseye Framework”” to prioritize which channels to focus on, based on the target audience, the competition, and your unique strengths.
4. Focus on a few channels at a time, rather than trying to do everything at once.
5. To gain traction, you need to test and iterate, measuring the results of each channel and making changes as necessary.
6. Marketing efforts are more likely to succeed if they are integrated with the rest of the company, so make sure everyone is aligned.
7. To be effective, marketing campaigns need to be well-targeted, compelling, and measurable.
8. You can increase your chances of success by partnering with influencers, strategic partners, and other startups.
9. If you’re not seeing the results you want, don’t be afraid to pivot and try a different approach.
10. To succeed in the long run, you need to build a sustainable, scalable marketing engine that can drive growth over time.