1. Start by understanding the customer: Before creating a product, it’s important to have a deep understanding of the customer’s needs, wants, and motivations.
2. Use Jobs-to-be-Done (JTBD) framework: JTBD is a framework for understanding why people buy products and services. It helps you identify the underlying job that customers are trying to accomplish, which can inform product design.
3. Focus on the desired outcome: When creating a product, focus on the desired outcome that the customer wants to achieve, rather than the product itself.
4. Identify and eliminate friction: Friction is anything that makes it difficult for the customer to achieve their desired outcome. Identifying and removing friction can increase the chances of product success.
5. Test and validate your ideas: Before fully committing to a product idea, it’s important to test it with real customers to validate that it meets their needs.
6. Solve the right problem: Make sure that you’re solving the right problem for your customers. If you’re not solving a real problem, your product is unlikely to be successful.
7. Make it easy for customers to buy: Make it as easy as possible for customers to buy your product. This can include offering multiple payment options, providing clear and concise information about the product, and making the checkout process straightforward.
8. Create a product that is differentiated: Create a product that stands out from the competition by offering unique features or solving problems in a unique way.
9. Price for value: Price your product based on the value it provides to customers, not just what the market will bear.
10. Continuously improve: Continuously gather feedback from customers and make improvements to your product based on that feedback. This will help keep your product relevant and ensure customer satisfaction.