November 16, 2024In 2002, Seth Godin asked a simple question that turned the business world upside down: What do Starbucks and JetBlue…
November 16, 2024Covering key topics including the role of the CEO, managing your board, recruiting and managing an executive team, M&A, IPOs…
November 16, 2024Scientific Advertising is an important work on advertising from the early 20th century and is still used today by those…
November 16, 2024Why do so many startups fail? According to entrepreneurs Gabriel Weinberg and Justin Mares, most failed startups don’t get off…
November 16, 2024Winning with Data explores the cultural changes big data brings to business, and shows you how to adapt your organization…
November 16, 2024"A breakthrough book. Wonderfully applicable to about everything in life." —Nassim Nicholas Taleb, author of The Black Swan “Veins of…
November 16, 2024Donald Miller’s StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This…
November 16, 2024Do you have a grip on your business, or does your business have a grip on you? Don't let common…
November 16, 2024In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond…
November 16, 2024Are you communicating with your customers on a regular basis? Do you know how to manage and prioritize customer feedback…