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Marketing & Growth
Category Creation: How to Build a Brand that Customers, Employees, and Investors Will Love
November 16, 2024
There is no such thing as an original idea anymore-right? Actually, it turns out that the world's most innovative companies…
Positioning: The Battle for Your Mind: How to Be Seen and Heard in the Overcrowded Marketplace
November 16, 2024
The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach…
They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today’s Digital Consumer
November 16, 2024
A revolutionary marketing strategy proven to drive sales and growth They Ask You Answer is a straightforward guide to fixing…
Buzzmarketing: Get People to Talk about Your Stuff
November 16, 2024
As VP of marketing at online retailer Half.com, Mark Hughes didn’t have a huge budget for advertising. Yet he helped…
Retention Point: The Single Biggest Secret to Membership and Subscription Growth for Associations, SAAS, Publishers, Digital Access, Subscription Boxes … Subscription Businesses (English Edition)
November 16, 2024
Membership Growth Comes From Retention, Not From Getting New Members My name is Robert Skrob, I help membership and subscriptions…
The SaaS Email Marketing Playbook: Convert Leads, Increase Customer Retention, and Close More Recurring Revenue With Email
November 16, 2024
No matter how great your product is, it’s very likely that 40 to 60% of free trials never see your…
Traction: A Startup Guide to Getting Customers
November 16, 2024
Almost every failed startup has a product. What failed startups don't have are enough customers. Founders and employees fail to…
Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets
November 16, 2024
The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category…
Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising
November 16, 2024
Gmail, Facebook, AirBnb, Evernote. A new generation of multibillion dollar brands have been built without spending a dime on traditional…
Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content
November 16, 2024
Finally a go-to guide to creating and publishing the kind of content that will make your business thrive. Everybody Writes…
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