Hacking Sales: The Playbook for Building a High-Velocity Sales Machine

Max Altschuler

Stay ahead of the sales evolution with a more efficient approach to everything

Hacking Sales helps you transform your sales process using the next generation of tools, tactics and strategies. Author Max Altschuler has dedicated his business to helping companies build modern, efficient, high tech sales processes that generate more revenue while using fewer resources. In this book, he shows you the most effective changes you can make, starting today, to evolve your sales and continually raise the bar. You’ll walk through the entire sales process from start to finish, learning critical hacks every step of the way. Find and capture your lowest-hanging fruit at the top of the funnel, build massive lead lists using ICP and TAM, utilize multiple prospecting strategies, perfect your follow-ups, nurture leads, outsource where advantageous, and much more. Build, refine, and enhance your pipeline over time, close deals faster, and use the right tools for the job―this book is your roadmap to fast and efficient revenue growth.

Without a reliable process, you’re disjointed, disorganized, and ultimately, underperforming. Whether you’re building a sales process from scratch or looking to become your company’s rock star, this book shows you how to make it happen.

“Hacking Sales: The Playbook for Building a High-Velocity Sales Machine” by Max Altschuler is a comprehensive guide on how to build an effective sales machine for your business. The book provides actionable strategies for sales growth and offers a modern approach to sales that leverages technology, data, and customer insights.

1. Embrace technology and data: Use technology and data to automate repetitive tasks, prioritize your sales activities, and make informed decisions.
2. Focus on customer insights: Use customer insights to identify the most promising leads, target the right market segments, and tailor your sales approach.
3. Create a repeatable sales process: Develop a clear, repeatable sales process that helps you to consistently close deals and scale your business.
4. Invest in sales enablement: Empower your sales team by providing the tools, training, and support they need to succeed.
5. Prioritize lead generation: Generate leads effectively through a combination of tactics, including inbound and outbound marketing, content marketing, and account-based marketing.
6. Use email effectively: Use email to engage with prospects, build relationships, and close deals.
7. Leverage social selling: Use social media platforms to connect with prospects, share your expertise, and build your brand.
8. Implement a sales dashboard: Track key sales metrics, including lead generation, conversion rates, and deal size, to measure the success of your sales efforts.
9. Foster a high-performing sales culture: Create a sales culture that supports and motivates your sales team, and encourages continuous improvement.
10. Continuously optimize your sales process: Use data and feedback to continuously improve your sales process and achieve better results over time.