Lean B2B: Build Products Businesses Want

Étienne Garbugli · First published March 5th 2014

« This is a must read for every B2B entrepreneur, SaaS creator or consultant and business school student. It’s the kind of book you don’t read once, you go back to it on a regular basis. » – Carmen Gerea, CEO & Co-founder, UsabilityChefs

Lean B2B helps entrepreneurs and innovators quickly find traction in the enterprise.

Used by thousands around the world and packed with more than 20 case studies, Lean B2B consolidates the best thinking around Business- to-Business (B2B) customer development to help entrepreneurs and innovators focus on the right things each step of the way, leaving as little as possible to luck.

“Lean B2B: Build Products Businesses Want” by Josh Elman is a guide for startups that want to build B2B (business-to-business) products. The book emphasizes the importance of understanding the target customer and their needs, and using this information to create a product that solves their pain points. The author emphasizes the need to validate the product before building it and to keep the product simple and focused.

1. Understand your target customer and their needs
2. Validate the product before building it
3. Keep the product simple and focused
4. Build the minimum viable product (MVP)
5. Test the MVP with a small group of customers
6. Use customer feedback to improve the product
7. Stay lean and flexible in product development
8. Focus on solving a specific pain point for the customer
9. Keep the product road map focused and prioritize features
10. Continuously listen to customer feedback and adjust the product accordingly.