Mastering Product-Led Growth: How to Build a Winning Product-Led Business

Mickey Alon, Myk Pono, Nick Bonfiglio · First published June 30th 2022

In the subscription era, the product and customer success teams take center stage in driving customer lifetime value. Gainsight PX helps your team deliver superior product experiences while Gainsight’s customer success platform helps to ensure customers are receiving business value from the product. They’re powerful alone, but even better together in terms of driving customer growth.

“Mastering Product-Led Growth: How to Build a Winning Product-Led Business” is a book that explores the product-led growth (PLG) framework and how businesses can leverage it to drive growth and success. The book covers best practices for PLG, including product development, marketing, and customer engagement strategies.

1. Product-led growth (PLG) is a framework that prioritizes product development, marketing, and customer engagement to drive business growth.
2. Create a product that provides exceptional value to customers and solves their needs.
3. Focus on customer acquisition through product-led channels, such as word-of-mouth, free trials, and product demos.
4. Foster a culture of customer-centricity that prioritizes customer feedback and continuous improvement.
5. Leverage data and analytics to inform product development and marketing strategies.
6. Continuously iterate and improve your product to meet changing customer needs and stay ahead of the competition.
7. Foster strong relationships with customers through effective customer engagement and support strategies.
8. Leverage product-led marketing strategies to drive awareness and adoption, such as content marketing, social media, and influencer marketing.
9. Implement effective pricing and monetization strategies that balance customer value and revenue generation.
10. Build a strong and scalable product development and marketing infrastructure to support your PLG efforts.