Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal

Oren Klaff · First published February 16th 2011

About the Book:

When it comes to delivering a pitch, Oren Klaff has unparalleled credentials. Over the past 13 years, he has used his one-of-a- kind method to raise more than $400 million–and now, for the first time, he describes his formula to help you deliver a winning pitch in any business situation.

Whether you’re selling ideas to investors, pitching a client for new business, or even negotiating for a higher salary, “Pitch Anything “will transform the way you position your ideas.

According to Klaff, creating and presenting a great pitch isn’t an art–it’s a simple science. Applying the latest findings in the field of neuroeconomics, while sharing eye-opening stories of his method in action, Klaff describes how the brain makes decisions and responds to pitches. With this information, you’ll remain in complete control of every stage of the pitch process.

“Pitch Anything” is a guidebook that outlines the principles of effective pitching in various scenarios, including business deals, investment opportunities, and personal negotiations. The author, Oren Klaff, presents a unique method that leverages the science of neuro-linguistics, body language, and psychological tactics to deliver compelling pitches.

1. Know your target’s decision-making process to understand what will influence them.
2. Establish dominance and control the conversation to win their respect.
3. Be authentic and passionate about your pitch to gain credibility.
4. Build rapport by finding common ground and understanding their motivations.
5. Highlight your strengths, and make your target feel like they are losing out if they do not invest.
6. Create a sense of urgency by demonstrating the benefits of your offer now.
7. Use storytelling to make your pitch more memorable and engaging.
8. Be flexible and adapt to your target’s objections and concerns.
9. Make your target feel like they have control and are making an informed decision.
10. Close the deal with a clear and confident ask.