Product Roadmaps Relaunched: How to Set Direction while Embracing Uncertainty

Todd Lombardo, Bruce McCarthy, Evan Ryan, Michael Connors

A good product roadmap is one of the most important and influential documents an organization can develop, publish, and continuously update. In fact, this one document can steer an entire organization when it comes to delivering on company strategy.

This practical guide teaches you how to create an effective product roadmap, and demonstrates how to use the roadmap to align stakeholders and prioritize ideas and requests. With it, you’ll learn to communicate how your products will make your customers and organization successful.

Whether you’re a product manager, product owner, business analyst, program manager, project manager, scrum master, lead developer, designer, development manager, entrepreneur, or business owner, this book will show you how to:

“Product Roadmaps Relaunched” is a book about creating effective product roadmaps that help companies set direction and manage uncertainty in product development. The book provides a framework for building roadmaps that are flexible, iterative, and data-driven. It covers the key elements of a successful product roadmap, including defining goals, creating a timeline, and incorporating feedback from stakeholders.

1. Define clear goals for your product roadmap to provide direction and focus.
2. Use a data-driven approach to evaluate and prioritize features and benefits.
3. Develop a flexible roadmap that allows for changes and iterative adjustments.
4. Involve stakeholders in the roadmap development process to gather feedback and buy-in.
5. Create a timeline that balances short-term goals with long-term vision.
6. Use personas to understand the needs and motivations of your target audience.
7. Continuously measure and refine your roadmap based on customer feedback and market trends.
8. Be open to new ideas and opportunities, and be willing to pivot if necessary.
9. Communicate your roadmap effectively to ensure everyone is aligned and working towards common goals.
10. Regularly review and update your roadmap to ensure it remains relevant and effective.