Discover the best books for founders & startups

For would-be entrepreneurs, innovation managers or just anyone fascinated by the special chemistry and drive that created some…

In 2002, Seth Godin asked a simple question that turned the business world upside down: What do Starbucks…

The inspiring, life-changing bestseller by the author of LEADERS EAT LAST and TOGETHER IS BETTER. In 2009, Simon…

We’re living the subscription economy, and we’re just getting started. Running a subscription company means there is a…

Influence, the classic book on persuasion, explains the psychology of why people say “yes”—and how to apply these…

Covering key topics including the role of the CEO, managing your board, recruiting and managing an executive team,…

Scientific Advertising is an important work on advertising from the early 20th century and is still used today…

Why do so many startups fail? According to entrepreneurs Gabriel Weinberg and Justin Mares, most failed startups don’t…

Winning with Data explores the cultural changes big data brings to business, and shows you how to adapt…

Now updated with new measurement methods and new examples, How to Measure Anything shows managers how to inform…

In the fall of 1999, John Doerr met with the founders of a start-up whom he’d just given…

Every day we make choices—about what to buy or eat, about financial investments or our children’s health and…